Florida, United States
Three of the world’s biggest yacht shows are under a new umbrella. Informa Exhibitions has purchased Yachting Promotions Inc., bringing three of the world’s largest in-water boat shows – the Fort Lauderdale International Boat Show, Yachts Miami Beach and the Palm Beach International Boat Show – into the Informa Exhibitions collection, along with the Petersburg Power and Sailboat Show and Suncoast Boat Show in Sarasota.
In fact, the Fort Lauderdale International Boat Show draws 100,000 attendees, 1,300 exhibitors and more than 1,200 boats each November, making it the largest of its kind in the world and the ideal complement to Informa Exhibition’s Monaco Yacht Show, the world’s leading event dedicated to the superyachting industry.
Charlie McCurdy, CEO, said, “With this acquisition Informa Exhibitions becomes the world’s leading yacht show organizer. Combining the world’s premiere show, based in Europe, with these five shows in North America creates a scale player in this attractive and growing vertical, further strengthening our relationship with leading yacht brokers and builders, providing good opportunities for cross promotion and extending customer relationships across platforms and geographies.”
McCurdy added, “With the addition of these Florida shows, and following the addition of Penton’s exhibitions portfolio in 2016, Informa Exhibitions is now Informa PLC’s largest division by revenue and profit. Acquisitions in key and growing verticals will continue to be part of our growth strategy going forward as we look for events that complement what we are doing within vertical markets we have identified as attractive.”
Efrem “Skip” Zimbalist III, Chairman of Active Interest Media, said, “We can think of no better company than Informa Exhibitions, with its global resources, to focus on the continued growth and success of these excellent boat shows while continuing to exceed the expectations of their exhibitors and attendees.”
Learn more at On Deck magazine.
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